Client: Crown Financial Ministries
Challenge: Take a venerable name and create a program that exposes the ministry to a new audience while aiding in the acquisition of new names.
Solution: The Ted and Tony Show. GSF conceptualized, produced and syndicated The Ted and Tony Show—a funny one-minute financial short-form program where two goofballs share horrendous financial advice, countered with good advice from Ministry President Howard Dayton along with an invitation to find out more at Crown’s web site.
Results: Increased exposure of the client into markets and to individuals previously unfamiliar with its offerings. Over 900 radio outlets airing the feature on a daily and/or weekly basis.